MARC Record from Library of Congress

LEADER: 02016cam a2200325 a 4500
001 2009021660
003 DLC
005 20100817083431.0
008 090528s2010 enka b 001 0 eng
010 $a 2009021660
015 $aGBA974261$2bnb
016 7 $a015336856$2Uk
020 $a9780470744796 (pbk.)
020 $a0470744790 (pbk.)
035 $a(OCoLC)ocn366469143
040 $aDLC$cDLC$dCDX$dYDXCP$dBTCTA$dUKM$dC#P$dBWX$dDEBBG$dUWO$dDLC
050 00 $aHD30.4$b.S435 2010
082 00 $a650.072$222
084 $aQB 100$2rvk
084 $aSOZ 710f$2stub
084 $aWIR 505f$2stub
100 1 $aSekaran, Uma.
245 10 $aResearch methods for business :$ba skill-building approach /$cUma Sekaran and Roger Bougie.
250 $a5th ed.
260 $aChichester :$bWiley,$c2010.
300 $axx, 468 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
520 1 $a"Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.
650 0 $aBusiness$xResearch$xMethodology.
700 1 $aBougie, Roger.