| Record ID | marc_loc_2016/BooksAll.2016.part35.utf8:94728729:1138 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part35.utf8:94728729:1138?format=raw |
LEADER: 01138cam a2200325 a 4500
001 2008002053
003 DLC
005 20090901083856.0
008 080128s2009 mauabd 001 0 eng
010 $a 2008002053
020 $a9780073404721 (alk. paper)
020 $a0073404721 (alk. paper)
020 $a9780077265892 (loose-leaf ed.)
020 $a0077265890 (loose-leaf ed.)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415$b.M29474 2009
082 00 $a658.8$222
100 1 $aKerin, Roger A.
245 10 $aMarketing /$cRoger A. Kerin, Steven W. Hartley, William Rudelius.
250 $a9th ed.
260 $aBoston :$bMcGraw-Hill/IRWIN,$cc2009.
300 $axlvii, 742 p. :$bcol. ill., map, charts ;$c29 cm.
490 0 $aMcgraw-Hill/Irwin series in marketing
500 $aPrevious ed. entered under title.
500 $aIncludes index.
650 0 $aMarketing.
700 1 $aHartley, Steven William.
700 1 $aRudelius, William.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip089/2008002053.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html