MARC Record from Library of Congress

LEADER: 02802cam a22003257a 4500
001 2008295550
003 DLC
005 20140627080848.0
008 080128s2008 paua b 001 0 eng d
010 $a 2008295550
020 $a9780812240375
020 $a0812240375
035 $a(OCoLC)ocn154800550
040 $aBTCTA$cBTCTA$dBAKER$dYDXCP$dUAT$dEHF$dIAY$dIXA$dWAU$dEHF$dDLC
042 $alccopycat
050 00 $aTT497$b.P76 2008
082 00 $a746.9/2$222
245 00 $aProducing fashion :$bcommerce, culture, and consumers /$cedited by Regina Lee Blaszczyk.
260 $aPhiladelphia :$bUniversity of Pennsylvania Press,$cc2008.
300 $avii, 363 p. :$bill. ;$c24 cm.
440 0 $aHagley perspectives on business and culture
504 $aIncludes bibliographical references (p. [293]-348) and index.
505 0 $aChapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt.
650 0 $aFashion design$y20th century$xHistory.
650 0 $aFashion merchandising$y20th century$xHistory.
650 0 $aConsumers' preferences$y20th century$xHistory.
650 0 $aMarketing$xManagement$y20th century$xHistory.
650 0 $aProduct management$y20th century$xHistory.
700 1 $aBlaszczyk, Regina Lee.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1408/2008295550-b.html