| Record ID | marc_loc_2016/BooksAll.2016.part35.utf8:148710425:1022 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part35.utf8:148710425:1022?format=raw |
LEADER: 01022cam a2200301 a 4500
001 2008044958
003 DLC
005 20090828090929.0
008 081020s2010 mau b 001 0 eng
010 $a 2008044958
020 $a9780073381107 (alk. paper)
020 $a0073381101 (alk. paper)
020 $a9780077294106 (alk. paper)
020 $a0077294106 (alk. paper)
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF5415.33.U6$bH38 2010
082 00 $a658.8/3420973$222
100 1 $aHawkins, Del I.
245 10 $aConsumer behavior :$bbuilding marketing strategy /$cDel I. Hawkins, David L. Mothersbaugh.
250 $a11th ed.
260 $aBoston :$bMcGraw-Hill Irwin,$cc2010.
300 $axxii, 778 p. :$bill. ;$c27 cm. +$e1 CD-ROM (4 3/4 in.)
504 $aIncludes bibliographical references and index.
650 00 $aConsumer behavior$zUnited States.
650 00 $aMarket surveys$zUnited States.
650 00 $aConsumer behavior$zUnited States$vCase studies.
700 1 $aMothersbaugh, David L.