| Record ID | marc_loc_2016/BooksAll.2016.part35.utf8:146972635:2453 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part35.utf8:146972635:2453?format=raw |
LEADER: 02453cam a22005177i 4500
001 2008043548
003 DLC
005 20151006074846.0
008 081020s2009 nyu b 001 0 eng
010 $a 2008043548
020 $a9780805860863 (hardback : acid-free paper)
020 $a080586086X (hardback : acid-free paper)
020 $z9780805860870 (pbk. : acid-free paper)
020 $z0805860878 (pbk. : acid-free paper)
035 $a(OCoLC)ocn192080467
040 $aDLC$beng$cDLC$dBTCTA$dBAKER$dYDXCP$dC#P$dBWX$dCDX$dNLGGC$dWKM$dTULIB$dOCLCF$dOCLCO$dOCLCQ$dCRCPR$dOCLCQ$dOCLCO$dDLC$erda
042 $alccopycat
043 $an-us---
082 04 $a659.101/9$222
082 04 $a338.7
084 $a83.05$2bcl
050 00 $aHF5827.8$b.B68 2009
100 1 $aBoush, David M.
245 10 $aDeception in the marketplace :$bthe psychology of deceptive persuasion and consumer self-protection /$cDavid M. Boush, Marian Friestad, Peter Wright.
264 1 $aNew York :$bRoutledge,$c[2009]
264 4 $c©2009
300 $axv, 241 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 209-226) and indexes.
505 0 $aDeception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education.
650 0 $aDeceptive advertising$zUnited States.
650 0 $aMarketing$zUnited States.
650 0 $aConsumer protection$zUnited States.
650 0 $aPersuasion (Psychology)
650 7 $aConsumer protection.$2fast$0(OCoLC)fst00876358
650 7 $aDeceptive advertising.$2fast$0(OCoLC)fst00888983
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aPersuasion (Psychology)$2fast$0(OCoLC)fst01058890
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 17 $aOverreding.$2gtt
650 17 $aMisleiding.$2gtt
650 17 $aMarketing.$2gtt
700 1 $aFriestad, Marian.
700 1 $aWright, Peter,$d1943-