| Record ID | marc_loc_2016/BooksAll.2016.part35.utf8:139749499:1744 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part35.utf8:139749499:1744?format=raw |
LEADER: 01744cam a2200301 a 4500
001 2008037794
003 DLC
005 20101224084303.0
008 080828s2008 enka b 001 0 eng
010 $a 2008037794
020 $a9780230205840
020 $a0230205844
035 $a(OCoLC)ocn247440390
040 $aDLC$cDLC$dBWKUK$dBWK$dBWX$dCDX$dYDXCP$dOKU$dDLC
050 00 $aHD59$b.M643 2008
082 00 $a659.2$222
100 1 $aMorris, Trevor.
245 10 $aPR - a persuasive industry? :$bspin, public relations, and the shaping of the modern media /$cTrevor Morris and Simon Goldsworthy.
260 $aBasingstoke [England] ;$aNew York :$bPalgrave Macmillan,$c2008.
300 $axiii, 204 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe allure of PR -- Girls, gurus, gays, and diversity -- PR and the media -- The lying game -- Portrait of an industry -- The people in PR -- From PR to propaganda -- Professional, but never a profession -- PR in the not-for-profit sector -- Internal communications -- PR and academia -- Lobbying, public affairs, politics, and government PR -- Does PR work and is it good for us? -- The future of PR -- In defence of PR.
650 0 $aPublic relations.
700 1 $aGoldsworthy, Simon.
776 08 $iOnline version:$aMorris, Trevor.$tPR - a persuasive industry?$dBasingstoke [England] ; New York : Palgrave Macmillan, 2008$w(OCoLC)608767548
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0827/2008037794.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1102/2008037794-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1102/2008037794-d.html