MARC Record from Library of Congress

LEADER: 03780cam a2200385 a 4500
001 2008031872
003 DLC
005 20100225085454.0
008 080725s2009 nyua b 001 0 eng
010 $a 2008031872
020 $a9780805864236 (hbk.)
020 $a0805864237 (hbk.)
020 $a9780805864243 (pbk.)
020 $a0805864245 (pbk.)
020 $a9781410618580 (ebk.)
020 $a1410618587 (ebk.)
035 $a(OCoLC)ocn237199154
040 $aDLC$cDLC$dC#P$dYDXCP$dBWX$dCDX$dIOJ$dOCLCQ$dTTS$dDLC
050 00 $aHM1221$b.R44 2009
082 00 $a659.2$222
245 00 $aRhetorical and critical approaches to public relations II /$cedited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer.
246 3 $aRhetorical and critical approaches to public relations two
260 $aNew York :$bRoutledge,$c2009.
300 $axii, 380 p. :$bill. ;$c23 cm.
490 1 $aCommunication series
504 $aIncludes bibliographical references and index.
505 00 $gIntroduction /$rRobert L. Heath --$tRhetorical heritage and critical tradition.$tThe rhetorical tradition : wrangle in the marketplace /$rRobert L. Heath --$tThe case for pluralistic studies of public relations : rhetorical, critical, and excellence perspectives /$rElizabeth L. Toth --$tTheoretical black holes : a partial A to Z of missing critical thought in public relations /$rDavid Mckie, Debashish Munshi --$tCivil society as a rhetorical public relations process /$rMaureen Taylor --$tPerspectives on public relations history /$rRon Pearson --$tFeminist criticism in public relations : how gender can impact public relations texts and contexts /$rLinda Aldoory --$tCreating shared meaning through ethical public relations promotion and publicity.$tPublic relations and the strategic use of transparency : consistency, hypocrisy, and corporate change /$rLars Thoger Christensen, Roy Langer --$t756* : the legitimacy of a baseball number /$rJosh Boyd --$tThe devil in disguise : Vioxx, drug safety, and the FDA /$rJane Stuart Baker, Charles Conrad, Chris Cudahy, Jennifer Willyard --$tActivist public relations and the paradox of the positive : a case study of Frederick Douglass' "Fourth of July Address" /$rRobert L. Heath, Damion Waymer --$tConnecting organizations and their employee publics : the rhetorical analysis of employee-organization relationships (EOR) /$rDamion Waymer, Lan Ni --$tActivism, issues, crisis, and risk : rhetorical heavy lifting.$tCrisis, crisis communication, reputation, and rhetoric /$rW. Timothy Coombs --$tDialogue, discourse ethics, and Disney /$rRebecca J. Meisenbach, Sarah Bonewits Feldner --$tSecret persuaders : ethical and rhetorical perspectives on the use of public relations front groups /$rMichael J. Palenchar, Kathy R. Fitzpatrick --$tInter-organizational crisis communication : exploring source and stakeholder communication in the Roman Catholic clergy sex abuse case /$rSuzanne Boys --$tCharacter and the practice of public relations : Arthur W. Page and John W. Hill /$rKaren Miller Russell --$tOutlaw discourse as postmodern public relations /$rJosh Boyd, Sarah Hagedorn Vanslette --$tDocumentary as an activist medium : the Wal-Mart movie /$rAshli Quesinberry Stokes, Rachel L. Holloway --$tGood environmental citizens? The green rhetoric of corporate social responsibility /$rOyvind Ihlen.
650 0 $aPublic relations$xMoral and ethical aspects.
650 0 $aCommunication in marketing.
650 0 $aCorporations$xPublic relations$xMoral and ethical aspects.
700 1 $aHeath, Robert L.$q(Robert Lawrence),$d1941-
700 1 $aToth, Elizabeth L.
700 1 $aWaymer, Damion.
830 0 $aLEA's communication series.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0824/2008031872.html