MARC Record from Library of Congress

LEADER: 03310cam a22002534a 4500
001 2006005481
003 DLC
005 20070123103811.0
008 060215s2006 nyua b 001 0 eng
010 $a 2006005481
020 $a0765616092 (cloth : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.153$b.K33 2006
082 00 $a658.5/75$222
100 1 $aKahn, Kenneth B.
245 10 $aNew product forecasting :$ban applied approach /$cKenneth B. Kahn ; foreword by Martin Joseph and Alec Finney.
260 $aArmonk, N.Y. :$bM.E. Sharpe, Inc.,$cc2006.
300 $axviii, 157 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 149-152) and index.
505 0 $aFoundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, and/or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates -- New product planning versus new product forecasting -- Types of new products -- New product forecasting techniques -- New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions -- New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S&op and new product forecasting -- Key concepts -- Discussion questions -- New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing -- Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Look-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions -- Managerial considerations for applied new product forecasting -- Special topics in new product forecasting -- Understanding the launch phenomenon -- The launch cycle -- Pre-launch preparation : launch control protocol -- Launch tracking and the launch scorecard -- Special new product forecasting issues -- Key concepts -- Discussion questions -- New product forecasting benchmarks -- Review of literature on new product forecasting practices -- New product forecasting benchmarks -- Final observations -- Implications for your company's new product forecasting process -- Key concepts -- Discussion questions.
650 0 $aNew products$xForecasting$xMethodology.
650 0 $aProduct management.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip069/2006005481.html