MARC Record from Library of Congress

LEADER: 02247cam a22003734a 4500
001 2006022680
003 DLC
005 20140618075112.0
008 060710s2007 maua b 001 0 eng
010 $a 2006022680
016 7 $a101281524$2DNLM
020 $a9780763738914
020 $a0763738913
035 $a(OCoLC)ocm70292095
040 $aDNLM/DLC$cDLC$dNLM$dBAKER$dC#P$dYDXCP$dOCLCA$dBTCTA$dNLGGC$dDLC
042 $apcc
050 00 $aRA427$b.S53 2007
060 00 $a2007 B-993
060 10 $aWA 100$bS571m 2007
082 00 $a362.1068/8$222
084 $a44.10$2bcl
100 1 $aSiegel, Michael,$cM.D.
245 10 $aMarketing public health :$bstrategies to promote social change /$cMichael Siegel, Lynne Doner Lotenberg.
250 $a2nd ed.
260 $aSudbury, Mass. :$bJones and Bartlett Publishers,$cc2007.
300 $axx, 608 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
505 0 $aEmerging threats to the public's health-the need for social change -- Marketing social change-a challenge for the public health practitioner -- Marketing social change-an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health-a challenge for the public health practitioner -- Marketing public health-an opportunity for the public health practitioner -- Urunana-radio health communication: a case study from Rwanda -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing and delivering the message: crafting communication strategies --Translating strategy into tactics -- Working with partners, allies, coalitions, and intermediaries -- Promotional materials and activities -- Monitoring and refining implementation: process evaluation tools -- Outcome evaluation issues and designs --Overview of common theories and marketing research methods.
650 0 $aPublic health$xMarketing.
650 12 $aPublic Health.
650 22 $aMarketing of Health Services.
650 22 $aSocial Change.
700 1 $aLotenberg, Lynne Doner.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0617/2006022680.html