| Record ID | marc_loc_2016/BooksAll.2016.part33.utf8:112836961:1500 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part33.utf8:112836961:1500?format=raw |
LEADER: 01500cam a22003014a 4500
001 2006017552
003 DLC
005 20100804082122.0
008 060601s2007 caua b 001 0 eng
010 $a 2006017552
020 $a189126799X
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aHD9375$b.W34 2007
082 00 $a663/.200688$222
100 1 $aWagner, Paul,$d1952-
245 10 $aWine marketing & sales :$bsuccess strategies for a saturated market /$cPaul Wagner, Janeen Olsen, Liz Thach.
260 $aSan Francisco :$bWine Appreciation Guild,$cc2007.
300 $ax, 347 p. :$bill. ;$c27 cm.
504 $aIncludes bibliographical references and index.
505 0 $aBasic wine marketing principles -- Research and demographics: wine consumers today -- Wine branding -- Wine advertising and promotion -- Graphic design in the wine industry -- Wine packaging and labels -- Wine public relations -- Wine budgets and pricing -- Three avenues to sales -- Sales and distribution management -- Direct wine sales : wine clubs, e-commerce, and other venues -- Establishing a tasting room -- Strategies for exporting and importing wine -- Repositioning and turnarounds -- The big picture and evolving topics.
650 0 $aWine industry$zUnited States.
650 0 $aWine$xMarketing.
650 0 $aSelling$xWine.
700 1 $aOlsen, Janeen.
700 1 $aThach, Liz,$d1961-
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0615/2006017552.html