| Record ID | marc_loc_2016/BooksAll.2016.part33.utf8:100702546:1696 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part33.utf8:100702546:1696?format=raw |
LEADER: 01696cam a22003374a 4500
001 2006008093
003 DLC
005 20070126084035.0
008 060308s2006 ilua b 001 0ceng
010 $a 2006008093
020 $a1419521500
020 $a9781419521508
035 $a(OCoLC)ocm64595924
035 $a(OCoLC)64595924
040 $aDLC$cDLC$dYDXCP$dBAKER$dOCLCQ$dBTCTA$dVP@$dQBX$dDLC
042 $apcc
050 00 $aHF5415.13$b.W356 2006
082 00 $a658.8/02$222
100 1 $aWebb, Michael J.
245 10 $aSales and marketing the six sigma way /$cMichael J. Webb ; with Tom Gorman.
260 $aChicago, IL :$bKaplan Pub.,$cc2006.
300 $axix, 298 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 283-285) and index.
505 0 $aThe crisis in marketing and selling--and what to do about it -- What is six sigma, and why should you care? -- The new sales and marketing management strategy -- An end-to-end six sigma sales project that increased revenue by 94 percent -- Tools for aligning marketing and sales functions -- Designing a sales process that works -- Making marketing and sales decisions that get results -- Moving to high-performance marketing and sales management.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xQuality control.
650 0 $aSix sigma (Quality control standard)
700 1 $aGorman, Tom.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0610/2006008093.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0662/2006008093-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0662/2006008093-d.html