MARC Record from Library of Congress

LEADER: 01986cam a22003975a 4500
001 2005025166
003 DLC
005 20150822085121.0
008 050829s2006 enka b 001 0 eng c
010 $a 2005025166
015 $aGBA582036$2bnb
020 $a0470017473$q(cloth : alk. paper)
020 $a9780470017470$q(cloth : alk. paper)
024 3 $a9780470017470$c(cloth : alk paper)
035 $a(OCoLC)ocm61478678
040 $aDLC$beng$cDLC$dBAKER$dBWKUK$dNLGGC$dOCLCQ$dBTCTA$dYDXCP$dSTF$dOKU$dUKM$dOCLCG$dOCLCA$dOCLCQ$dUKMGB$dTULIB$dBDX$dOCLCF$dOCLCQ$dDLC
042 $apcc
050 00 $aTK5103.2$b.M58 2006
084 $a05.42$2bcl
245 00 $aMobile media and applications - from concept to cash :$bsuccessful service creation and launch /$cChristoffer Andersson [and others].
264 1 $aChichester, England ;$aHoboken, NJ :$bWiley,$c[2006]
300 $axix, 315 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
504 $aIncludes Web resources.
505 0 $aFundamentals of the industries -- Understanding the customer -- Creating a winning service offering -- Designing services -- Managing the customer experience -- Mobile devices : leading the way -- Service environment -- Deployment of services -- Commercial launch experiences -- Feedback and quality.
650 0 $aCell phone systems.
650 0 $aWireless communication systems.
650 0 $aMobile communication systems.
650 0 $aCell phone services industry.
700 1 $aAndersson, Christoffer,$d1974-
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1513/2005025166-b.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy1513/2005025166-t.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1516/2005025166-d.html