MARC Record from Library of Congress

LEADER: 01965cam a22002894a 4500
001 2005023685
003 DLC
005 20100911081933.0
008 050815s2006 njua b 001 0 eng
010 $a 2005023685
020 $a0471729809 (cloth : acid-free paper)
020 $a9780471729808 (acid-free paper)
035 $a(OCoLC)ocm61278586
040 $aDLC$cDLC$dBAKER$dC#P$dVP@$dDLC
042 $apcc
050 00 $aHF5416.5$b.B344 2006
082 00 $a658.8/16$222
100 1 $aBaker, Ronald J.$q(Ronald Joseph),$d1962-
245 10 $aPricing on purpose :$bcreating and capturing value /$cRonald J. Baker.
260 $aHoboken, N.J. :$bJ. Wiley,$cc2006.
300 $axxvi, 374 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 343-354) and index.
505 0 $aWhy is movie theater popcorn so expensive? -- Why are we in business? -- Mind over matter -- The old business equation -- The new business equation -- Ninety-nine-cent pricing, engagement rings, and the assumption of rationality -- The invisible hand : no one person knows how to make a pencil -- A tale of two theories -- Cost-plus pricing's epitaph -- The wrong mistakes -- Price-led costing replaces cost accounting -- What and how people buy -- The value proposition -- The consumer surplus and price discrimination -- Customer segmentation strategies -- Price discrimination in practice -- There is no such thing as a commodity -- Baker's law : bad customers drive out good customers -- Ethics, fairness, and pricing -- Antitrust law -- Who is in charge of value? -- Pricing on purpose : getting paid for the value your company creates.
650 0 $aPricing.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0517/2005023685.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0645/2005023685-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0740/2005023685-b.html