MARC Record from Library of Congress

LEADER: 02718cam a22003854a 4500
001 2005006801
003 DLC
005 20070908083231.0
008 050310s2006 enka b 001 0 eng
010 $a 2005006801
015 $aGBA545964$2bnb
016 7 $a013210108$2Uk
020 $a0415355982 (hbk.)
020 $a0415355990 (pbk.)
020 $a9780415355988$c(hbk.)
020 $a9780415355995$c(pbk.)
035 $a(OCoLC)ocm58468287
040 $aDLC$cDLC$dBAKER$dBWKUK$dUKM$dOCLCQ$dNLGGC$dMUQ$dYDXCP$dDLC
042 $apcc
050 00 $aHD69.B7$b.S362 2006
082 00 $a658.8/27$222
084 $a85.40$2bcl
245 00 $aBrand culture /$cedited by Jonathan E. Schroeder and Miriam Salzer-Mörling ; with Søren Askegaard ... [et al.].
260 $aLondon ;$aNew York :$bRoutledge,$c2006.
300 $axv, 218 p. :$bill. ;$c24 cm.
500 $a"Simultaneously published in the USA and Canada by Routledge."
504 $aIncludes bibliographical references and indexes.
505 0 $aIntroduction : the cultural codes of branding / Jonathan E. Schroeder and Miriam Salzer-Mörling -- Corporate perspectives on brand culture -- A cultural perspective on corporate branding : the case of LEGO Group / Majken Schultz and Mary Jo Hatch -- Corporate brand cultures and communities / John M.T. Balmer -- Ambi-brand culture : on a wing and a swear with Ryanair / Stephen Brown -- The two business cultures of luxury brands / Jean-Noël Kapferer -- Managing leader and partner brands : the brand association base / Henrik Uggla -- Clarifying brand concepts -- Brands as a global ideoscape / Søren Askegaard -- Brave new brands : cultural branding between utopia and a-topia / Benoît Heilbrunn -- Rethinking identity in brand management / Fabian Faurholt Csaba and Anders Bengtsson -- Brand management and design management : a nice couple or false friends? / Ulla Johansson and Lisbeth Svengren Holm -- Consuming brand culture -- Symbolic brands and authenticity of identity performance / Richard Elliott and Andrea Davies -- Branding ethics : negotiating Benetton's identity and image / Janet L. Borgerson, Martin Escudero Magnusson, and Frank Magnusson -- Brand ecosystems : multilevel brand interaction / Sven Bergvall -- Selling dreams : the role of advertising in shaping luxury brand meaning / Arianna Brioschi.
650 0 $aBrand name products.
650 0 $aBranding (Marketing)
700 1 $aSchroeder, Jonathan E.,$d1962-
700 1 $aSalzer-Mörling, Miriam.
700 1 $aAskegaard, Søren.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip059/2005006801.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0710/2005006801-d.html