| Record ID | marc_loc_2016/BooksAll.2016.part31.utf8:204584675:1013 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part31.utf8:204584675:1013?format=raw |
LEADER: 01013cam a22002774a 4500
001 2004114267
003 DLC
005 20060815213216.0
008 040928s2005 enka b 001 0 eng
010 $a 2004114267
020 $a0761941533
020 $a0761941541 (pbk.)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5823$b.H185 2005
100 1 $aHackley, Christopher E.
245 10 $aAdvertising and promotion :$bcommunicating brands /$cChris Hackley.
260 $aLondon ;$aThousand Oaks, Calif. :$bSAGE Publications,$c2005.
300 $a264 p. :$bcol. ill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [239]-246) and index.
650 0 $aAdvertising.
650 0 $aAdvertising$xSocial aspects.
650 0 $aSales promotion.
650 0 $aAdvertising$xBrand name products.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0658/2004114267-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0658/2004114267-t.html