MARC Record from Library of Congress

LEADER: 02833cam a2200385 i 4500
001 2004040414
003 DLC
005 20151215080447.0
008 040115s2004 enka b 001 0 eng
010 $a 2004040414
015 $aGBA3T5596$2bnb
016 7 $a010335777$2Uk
020 $a9780273673231$q(pbk.)
020 $a0273673238$q(pbk.)
035 $a(OCoLC)ocm53709826
040 $aUKM$beng$cUKM$dCUY$dTXI$dC#P$erda$dBAKER$dYDXCP$dSINLB$dN5L$dTULIB$dOCLCF$dUKMGB$dLANGC$dCHVBK$dOCLCO$dOCLCQ$dDLC
042 $aukblcatcopy$alccopycat
082 04 $a658.848$222
050 00 $aHF1416$b.D4 2004
100 1 $aDe Búrca, Seán.
245 10 $aInternational marketing :$ban SME perspective /$cSeán De Búrca, Richard Fletcher, Linden Brown.
264 1 $aHarlow :$bFinancial Times Prentice Hall,$c2004.
300 $axxxii, 720 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 1 $a"Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--Jacket.
505 0 $apt. A. The International marketing environment -- 1. The rationale for international marketing -- 2. Appreciating the international economic and financial environment -- 3. Catering for the cultural environment of international business -- 4. Avoiding the pitfalls of the international political and legal environment -- 5. The information technology environment -- 6. Researching international markets -- pt. B. The international marketing mix -- 7. International market selection and entry -- 8. Modifying products for international markets -- 9. Marketing services internationally -- 10. Promotion in international marketing -- 11. International pricing for profit -- 12. Effective international distribution -- pt. C. International marketing strategy -- 13. Planning and strategy for international marketing -- 14. Gaining international competitive advantage -- 15. International competitive marketing strategies and competitive position -- 16. Globalisation -- 17. Relationships, networks and strategic alliances -- pt. D. Contemporary challenges in international marketing -- 18. Incorporating international trade relations into international marketing -- 19. Electronic commerce in international marketing.
650 0 $aExport marketing.
650 7 $aExport marketing.$2fast$0(OCoLC)fst00918703
650 7 $aMarketing.$2gnd$0(DE-588)4037589-4
650 7 $aInternationalität.$2gnd$0(DE-588)4443917-9
700 1 $aFletcher, Richard,$d1940-
700 1 $aBrown, Linden.