| Record ID | marc_loc_2016/BooksAll.2016.part31.utf8:170090329:1695 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part31.utf8:170090329:1695?format=raw |
LEADER: 01695cam a22002894a 4500
001 2004029129
003 DLC
005 20131212074451.0
008 041207s2005 njua b 001 0 eng
010 $a 2004029129
020 $a9780470011461
020 $a0470011467
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415$b.K2875 2005
082 00 $a658.8$222
100 1 $aKashani, Kamran.
245 10 $aBeyond traditional marketing :$binnovations in marketing practice /$clead author and editor, Kamran Kashani ; contributors Jean-Pierre Jeannet ... [et al.].
260 $aChichester, West Sussex, England ;$aHoboken, NJ :$bWiley,$cc2005.
300 $axvi,308 p. ;$bill. ;$c21 cm.
500 $aIncludes bibliographic references and index.
505 0 $aValue chain marketing / Jean-Pierre Jeannet -- Countering commoditization : value-added strategies and aligning with customers / Kamran Kashani -- The marketing of services : how is it different? / Jacques Horovitz -- The missing "P" in the marketing mix : putting passion into brands / Dominique Turpin -- Beyond beating competition : shaping markets for profitable growth / Adrian B. Ryans -- New frontiers in pricing for profit / John Walsh -- Beyond the matrix : an organization-wide solution for creating and sustaining customer value / Seán Meehan.
650 0 $aMarketing.
700 1 $aJeannet, Jean-Pierre.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip054/2004029129.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0617/2004029129-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0617/2004029129-d.html