| Record ID | marc_loc_2016/BooksAll.2016.part31.utf8:153278950:1272 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part31.utf8:153278950:1272?format=raw |
LEADER: 01272cam a22003254a 4500
001 2004014622
003 DLC
005 20090617084028.0
008 040621s2004 enka b 001 0 eng
010 $a 2004014622
020 $a0749442921
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.5$b.C6625 2004
082 00 $a658.8/34$222
245 00 $aConsumer insight :$bhow to use data and market research to get closer to your customer /$c[edited by] Merlin Stone, Alison Bond & Bryan Foss.
260 $aLondon ;$aSterling, Va.$bKogan Page, c2004.
300 $axv, 288 p. :$bill. ;$c24 cm.
490 1 $aMarket research in practice
504 $aIncludes bibliographical references and index.
650 0 $aCustomer relations$xManagement.
650 0 $aMarketing research.
650 0 $aDatabase marketing.
700 1 $aStone, Merlin,$d1948-
700 1 $aBond, Alison.
700 1 $aFoss, Bryan.
830 0 $aMarket research in practice series.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0419/2004014622.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0715/2004014622-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0912/2004014622-b.html