| Record ID | marc_loc_2016/BooksAll.2016.part31.utf8:140912841:1240 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part31.utf8:140912841:1240?format=raw |
LEADER: 01240cam a22003134a 4500
001 2004003711
003 DLC
005 20060722161642.0
008 040217s2004 caua b 001 0 eng
010 $a 2004003711
020 $a0787968579 (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF1416$b.G554 2004
082 00 $a658.8/4$222
245 04 $aThe global market :$bdeveloping a strategy to manage across borders /$cJohn Quelch, Rohit Deshpande, editors.
250 $a1st ed.
260 $aSan Francisco :$bJossey-Bass,$cc2004.
300 $aviii, 424 p. :$bill. ;$c24 cm.
440 4 $aThe Jossey-Bass business & management series
504 $aIncludes bibliographical references (p. 361-386) and index.
650 0 $aExport marketing$xManagement.
650 0 $aInternational business enterprises$xMarketing.
650 0 $aGlobalization.
700 1 $aQuelch, John A.
700 1 $aDeshpande, Rohit.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley041/2004003711.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0415/2004003711.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0616/2004003711-b.html