MARC Record from Library of Congress

LEADER: 01735cam a22003614a 4500
001 2004002526
003 DLC
005 20060209121313.0
008 040204s2005 ilu b s001 0 eng
010 $a 2004002526
020 $a0252029429 (cloth : alk. paper)
035 $a(DNLM)101205575
040 $aDNLM/DLC$cDLC$dDLC
042 $apcc
050 00 $aRM214.3$b.W36 2005
060 10 $aQU 145$bW251m 2004
082 00 $a615.8/54$222
100 1 $aWansink, Brian.
245 10 $aMarketing nutrition :$bsoy, functional foods, biotechnology, and obesity /$cBrian Wansink.
260 $aUrbana :$bUniversity of Illinois Press,$c2005.
300 $a206 p. ;$c24 cm.
440 4 $aThe food series
504 $aIncludes bibliographical references and index.
505 0 $aNutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
650 0 $aCommunication in diet therapy.
650 0 $aPatient education.
650 0 $aFood habits.
650 0 $aNutrition.
650 12 $aMarketing.
650 12 $aNutrition.
650 22 $aConsumer Satisfaction$xeconomics.
650 22 $aFood Industry$xeconomics.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0415/2004002526.html