| Record ID | marc_loc_2016/BooksAll.2016.part30.utf8:174613250:978 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part30.utf8:174613250:978?format=raw |
LEADER: 00978cam a22002774a 4500
001 2003022231
003 DLC
005 20050705103516.0
008 031008s2004 nyua b 001 0 eng
010 $a 2003022231
020 $a0789012332 (Case : alk. paper)
020 $a0789002906 (Soft : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.13$b.L68 2004
082 00 $a658.8$222
100 1 $aLoudon, David L.
245 10 $aMarketing management :$btext and cases /$cDavid Loudon, Robert Stevens, Bruce Wrenn.
260 $aNew York :$bBest Business Books, an imprint of The Haworth Press, Inc.,$c2004.
300 $axiii, 373 p. :$bill. ;$c22 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xManagement$vCase studies.
700 1 $aStevens, Robert E.,$d1942-
700 1 $aWrenn, Bruce.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip049/2003022231.html