| Record ID | marc_loc_2016/BooksAll.2016.part29.utf8:197364381:1013 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part29.utf8:197364381:1013?format=raw |
LEADER: 01013cam a22002894a 4500
001 2002035398
003 DLC
005 20070925121017.0
008 020930s2003 njua b 001 0 eng
010 $a 2002035398
020 $a0805842675 (c : alk. paper)
020 $a0805842683 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5826.5$b.K38 2003
082 00 $a659$221
100 1 $aKatz, Helen E.
245 14 $aThe media handbook :$ba complete guide to advertising media selection, planning, research, and buying /$cHelen Katz.
250 $a2nd ed.
260 $aMahwah, N.J. :$bLawrence Erlbaum,$c2003.
300 $axix, 185 p. :$bill. ;$c24 cm.
440 0 $aLEA's communication series
504 $aIncludes bibliographical references (p. 177-180) and index.
650 0 $aAdvertising media planning.
650 0 $aMass media and business.
650 0 $aMarketing channels.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0745/2002035398-d.html