MARC Record from Library of Congress

LEADER: 01712cam a22002774a 4500
001 2002012221
003 DLC
005 20090714084849.0
008 020730s2003 ilua b 001 0 eng
010 $a 2002012221
020 $a0793155614
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.5$b.M1834 2003
082 00 $a658.8$221
100 1 $aMcConnell, Ben.
245 10 $aCreating customer evangelists :$bhow loyal customers become a volunteer sales force /$cBen McConnell, Jackie Huba.
260 $aChicago :$bDearborn Trade Pub.,$cc2003.
300 $ax, 214 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 206-207) and index.
505 0 $aCustomer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop.
650 0 $aCustomer relations.
650 0 $aRelationship marketing.
700 1 $aHuba, Jackie.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0659/2002012221-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0913/2002012221-b.html