| Record ID | marc_loc_2016/BooksAll.2016.part28.utf8:31903915:1311 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part28.utf8:31903915:1311?format=raw |
LEADER: 01311cam a2200325 a 4500
001 99074297
003 DLC
005 20150822083757.0
008 991208s2000 txua b 001 0 eng
010 $a 99074297
020 $a0030211131
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.123$b.S54 2000
082 00 $a658.8/2$221
100 1 $aShimp, Terence A.
245 10 $aAdvertising, promotion & supplemental aspects of integrated marketing communications /$cTerence A. Shimp.
246 3 $aAdvertising, promotion, and supplemental aspects of integrated marketing communications
246 30 $aAdvertising promotion
250 $a5th ed.
260 $aFort Worth :$bDryden Press,$cc2000.
300 $axxix, 674 p. :$bill. (some col.) ;$c29 cm.
440 4 $aThe Dryden Press series in marketing
504 $aIncludes bibliographical references and indexes.
650 0 $aCommunication in marketing.
650 0 $aSales promotion.
650 0 $aAdvertising.
650 0 $aDirect marketing.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1514/99074297-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1514/99074297-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy1514/99074297-t.html