| Record ID | marc_loc_2016/BooksAll.2016.part28.utf8:208127820:753 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part28.utf8:208127820:753?format=raw |
LEADER: 00753cam a22002414a 4500
001 2001030302
003 DLC
005 20070913082104.0
008 010214s2002 maua b 001 0 eng
010 $a 2001030302
020 $a025621476X (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.13$b.D846 2002
082 00 $a658.8/27$221
100 1 $aDuncan, Tom$q(Thomas R.)
245 10 $aIMC :$busing advertising and promotion to build brands /$cTom Duncan.
250 $a1st ed.
260 $aBoston :$bMcGraw-Hill,$c2002.
300 $axxxii, 783 p. :$bill. (chiefly col.) ;$c29 cm.
440 4 $aThe McGraw-Hill/Irwin series in marketing
504 $aIncludes bibliographical references and index.
650 0 $aBranding (Marketing)