| Record ID | marc_loc_2016/BooksAll.2016.part27.utf8:22286362:1006 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part27.utf8:22286362:1006?format=raw |
LEADER: 01006cam a2200265 a 4500
001 98028267
003 DLC
005 20110602081342.0
008 980619s1999 nyua 001 0 eng
010 $a 98028267
020 $a0471242098 (cloth : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.15$b.M67 1999
082 00 $a658.8/27$221
100 1 $aMorgan, Adam,$d1969-
245 10 $aEating the big fish :$bhow challenger brands can compete against brand leaders /$cAdam Morgan.
260 $aNew York :$bJohn Wiley,$cc1999.
300 $axvii, 286 p. :$bill. ;$c24 cm.
500 $aIncludes index.
650 0 $aProduct management.
650 0 $aBrand name products$xManagement.
650 0 $aNew products.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/wiley041/98028267.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley032/98028267.html
856 4 $3Table of Contents$uhttp://www.loc.gov/catdir/toc/onix02/98028267.html