| Record ID | marc_loc_2016/BooksAll.2016.part24.utf8:123685282:780 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part24.utf8:123685282:780?format=raw |
LEADER: 00780pam a2200253 a 4500
001 95044395
003 DLC
005 19960404160339.1
008 950927s1996 nyuab b 001 0 eng
010 $a 95044395
020 $a0070782504 (acid-free paper)
040 $aDLC$cDLC$dDLC
050 00 $aHD9980.5$b.Z45 1996
082 00 $a658.8$220
100 1 $aZeithaml, Valarie A.
245 10 $aServices marketing /$cValarie A. Zeithaml, Mary Jo Bitner.
260 $aNew York :$bMcGraw Hill,$cc1996.
300 $axx, 700 p. :$bill., maps ;$c25 cm.
440 0 $aMcGraw-Hill series in marketing
504 $aIncludes bibliographical references and index.
650 0 $aService industries$xMarketing.
650 0 $aCustomer services.
650 0 $aMarketing.
700 1 $aBitner, Mary Jo.