| Record ID | marc_loc_2016/BooksAll.2016.part24.utf8:114699314:670 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part24.utf8:114699314:670?format=raw |
LEADER: 00670pam a2200217 a 4500
001 95033743
003 DLC
005 19960605120714.0
008 951127s1996 njuab b 001 0 eng
010 $a 95033743
020 $a0135678358
040 $aDLC$cDLC$dDLC
050 00 $aP95.815$b.D66 1996
082 00 $a659$220
100 1 $aDonnelly, William J.
245 10 $aPlanning media :$bstrategy and imagination /$cWilliam J. Donnelly.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$cc1996.
300 $axvi, 333 p. :$bill., map ;$c25 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMass media$xPlanning.
650 0 $aMarketing$xPlanning.