| Record ID | marc_loc_2016/BooksAll.2016.part24.utf8:103941696:778 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part24.utf8:103941696:778?format=raw |
LEADER: 00778cam a2200241 a 4500
001 95017905
003 DLC
005 19950807142727.8
008 950414s1996 cauab b 001 0 eng
010 $a 95017905
020 $a0534192785 (acid-free recycled paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.M83 1996
082 00 $a659.1$220
100 1 $aMueller, Barbara,$d1958-
245 10 $aInternational advertising :$bcommunicating across cultures /$cBarbara Mueller.
260 $aBelmont :$bWadsworth Pub. Co.,$cc1996.
300 $axi, 340 p. :$bill., map ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
650 0 $aExport marketing.
650 0 $aIntercultural communication.
650 0 $aAdvertising media planning.