| Record ID | marc_loc_2016/BooksAll.2016.part23.utf8:175214601:685 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part23.utf8:175214601:685?format=raw |
LEADER: 00685nam a2200217 a 4500
001 94114546
003 DLC
005 19940602125123.6
008 940204s1993 ilua 000 0 eng
010 $a 94114546
040 $aDLC$cDLC
050 00 $aHF5837$b.A93 1993
082 00 $a659.1/13$220
100 1 $aAvery, Jim,$d1947-
245 10 $aAdvertising campaign planning :$bdeveloping an advertising-based marketing plan /$cJim Avery.
260 $aChicago :$bCopy Workshop,$cc1993.
300 $a202 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references.
650 0 $aAdvertising campaigns$xPlanning.
650 0 $aAdvertising media planning.
650 0 $aMarketing$xPlanning.