| Record ID | marc_loc_2016/BooksAll.2016.part21.utf8:31261708:747 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part21.utf8:31261708:747?format=raw |
LEADER: 00747pam a2200205 a 4500
001 91047662
003 DLC
005 19921030134012.9
008 911226s1992 ctua b 001 0 eng
010 $a 91047662
020 $a089930723X (alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5834$b.B65 1992
082 00 $a338.4/76591$220
100 1 $aBoddewyn, J. J.$q(Jean J.)
245 10 $aGlobal perspectives on advertising self-regulation :$bprinciples and practices in thirty-eight countries /$cJean J. Boddewyn ; foreword by Norman Vale.
260 $aWestport, Conn. :$bQuorum Books,$c1992.
300 $axiv, 234 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 18-20) and index.
650 0 $aAdvertising$xSelf-regulation.