| Record ID | marc_loc_2016/BooksAll.2016.part21.utf8:28926587:1007 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part21.utf8:28926587:1007?format=raw |
LEADER: 01007pam a2200265 a 4500
001 91044518
003 DLC
005 20040707113451.0
008 911119s1993 ilua 001 0 eng
010 $a 91044518
020 $a0844233633
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.123$b.S38 1993
082 00 $a658.8/02$220
100 1 $aSchultz, Don E.
245 10 $aIntegrated marketing communications /$cDon E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
260 $aLincolnwood, Ill., USA :$bNTC Business Books,$cc1993.
300 $axvii, 218 p. :$bill. ;$c24 cm.
500 $aIncludes index.
650 0 $aCommunication in marketing.
700 1 $aTannenbaum, Stanley I.
700 1 $aLauterborn, Robert F.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/mh042/91044518.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/mh041/91044518.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/mh041/91044518.html