| Record ID | marc_loc_2016/BooksAll.2016.part21.utf8:191366009:775 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part21.utf8:191366009:775?format=raw |
LEADER: 00775pam a2200229 a 4500
001 92013522
003 DLC
005 19921112103536.0
008 920331s1993 nyua b 001 0 eng
010 $a 92013522
020 $a0070430462
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.153$b.M66 1993
082 00 $a658.5/74$220
100 1 $aMoore, William L.$q(William Loyd),$d1946-
245 10 $aProduct planning and management :$bdesigning and delivering value /$cWilliam L. Moore, Edgar A. Pessemier.
260 $aNew York :$bMcGraw-Hill,$cc1993.
300 $axiv, 542 p. :$bill. ;$c24 cm.
440 0 $aMcGraw-Hill series in marketing
504 $aIncludes bibliographical references and index.
650 0 $aNew products$xManagement.
700 10 $aPessemier, Edgar A.,$d1922-