| Record ID | marc_loc_2016/BooksAll.2016.part21.utf8:15532225:792 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part21.utf8:15532225:792?format=raw |
LEADER: 00792pam a2200241 a 4500
001 91027772
003 DLC
005 19911210095835.9
008 910717s1992 ilua b 00110 eng
010 $a 91027772
020 $a025609005X
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.W249 1992
082 00 $a658.8/02$220
100 10 $aWalker, Orville C.
245 10 $aMarketing strategy :$bplanning and implementation /$cOrville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
260 0 $aHomewood, IL :$bIrwin,$c1992.
300 $axxiv, 503 p. :$bill. ;$c24 cm.
440 4 $aThe Irwin series in marketing
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing$xManagement.
700 10 $aBoyd, Harper W.
700 10 $aLarréché, Jean-Claude.