| Record ID | marc_loc_2016/BooksAll.2016.part19.utf8:88989241:697 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part19.utf8:88989241:697?format=raw |
LEADER: 00697pam a2200229 a 4500
001 89003478
003 DLC
005 19900613091038.8
008 890113s1990 njua f 00110 eng
010 $a 89003478
020 $a0130044903
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.C64 1990
082 00 $a659.1$219
100 10 $aCox, G. Robert.
245 14 $aThe ad game :$bplaying to win /$cG. Robert Cox, Edward J. McGee.
260 0 $aEnglewood Cliffs, N.J. :$bPrentice Hall,$cc1990.
300 $axiii, 226 p. :$bill. ;$c23 cm.
500 $aIncludes index.
650 0 $aAdvertising$xHandbooks, manuals, etc.
650 0 $aSales promotion$xHandbooks, manuals, etc.
700 10 $aMcGee, Edward J.