| Record ID | marc_loc_2016/BooksAll.2016.part18.utf8:27114036:719 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part18.utf8:27114036:719?format=raw |
LEADER: 00719nam a2200229 a 4500
001 87072025
003 DLC
005 19880804155534.7
008 870723s1988 ilua 00110 eng
010 $a 87072025
020 $a0870949497 :$c$19.95
050 0 $aHF5415$b.L327 1988
082 0 $a658.8$219
100 10 $aLazarus, George.
245 10 $aMarketing immunity :$bbreaking through customer resistance /$cby George Lazarus with Bruce Wexler.
260 0 $aHomewood, Ill. :$bDow Jones-Irwin,$cc1988.
300 $aix, 184 p. :$bill. ;$c24 cm.
500 $aIncludes index.
650 0 $aMarketing$xCase studies.
650 0 $aAdvertising$xCase studies.
650 0 $aNew products$xCase studies.
700 10 $aWexler, Bruce.