| Record ID | marc_loc_2016/BooksAll.2016.part18.utf8:12731509:1004 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part18.utf8:12731509:1004?format=raw |
LEADER: 01004cam a2200265 a 4500
001 87027058
003 DLC
005 19950822120055.0
008 870918s1987 nyua 000 0 eng
010 $a 87027058 //r954
020 $a0814435149 (pbk.)
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHC110.C6$bS82 1987
082 00 $a658.8/348$219
245 00 $aSuccessful marketing to U.S. Hispanics and Asians :$bplayers, agencies, and media : an American Management Association research report on target marketing.
260 0 $aNew York, N.Y. :$bAMA Membership Publications Division, American Management Association,$cc1987.
300 $a122 p. :$bill. ;$c28 cm.
440 0 $aAMA briefings & surveys
650 0 $aHispanic American consumers$zUnited States.
650 0 $aAsian American consumers$zUnited States.
650 0 $aMarket surveys$zUnited States.
650 0 $aAdvertising campaigns.
650 0 $aTarget marketing$zUnited States.
710 20 $aAmerican Management Association.