| Record ID | marc_loc_2016/BooksAll.2016.part17.utf8:73268740:859 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part17.utf8:73268740:859?format=raw |
LEADER: 00859nam a2200265 a 4500
001 86082275
003 DLC
005 19871209144537.2
008 860801s1987 iluaf b 00110 eng
010 $a 86082275
020 $a0256036438
050 0 $aHF5415$b.E65 1987
082 0 $a658.8/2$219
100 10 $aEngel, James F.
245 10 $aPromotional strategy :$bmanaging the marketing communications process /$cJames F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
250 $a6th ed.
260 0 $aHomewood, Ill. :$bIrwin,$c1987.
300 $axvi, 621p., [4] p. of plates :$bill. (some col.) ;$c24 cm.
440 4 $aThe Irwin series in marketing
504 $aIncludes bibliographies and index.
650 0 $aMarketing.
650 0 $aAdvertising.
650 0 $aMarketing$zManagement.
700 10 $aWarshaw, Martin R.
700 10 $aKinnear, Thomas C.,$d1943-