| Record ID | marc_loc_2016/BooksAll.2016.part17.utf8:54156191:985 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part17.utf8:54156191:985?format=raw |
LEADER: 00985cam a2200289 a 4500
001 86020271
003 DLC
005 20091119084201.0
008 860728s1986 dcu b 001 0 eng
010 $a 86020271
020 $a0933833032 (set) :$c$139.00
020 $a0933833040 (v. 1)
020 $a0933833059 (v. 2)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415$b.B379 1986
082 00 $a658.8$219
245 00 $aBeacham's marketing reference /$cedited by Walton Beacham, Richard T. Hise, Hale N. Tongren.
260 $aWashington, D.C. :$bResearch Pub.,$cc1986.
300 $a2 v. (x, 1045 p.) ;$c24 cm.
504 $aIncludes bibliographies and index.
505 0 $av. 1. Account executive-market segmentation -- v. 2. Marketing audit-wholesaling.
650 0 $aMarketing$xHandbooks, manuals, etc.
650 0 $aMarketing$xTerminology.
700 1 $aBeacham, Walton,$d1943-
700 1 $aHise, Richard T.
700 1 $aTongren, Hale N.,$d1921-
740 0 $aMarketing reference.