| Record ID | marc_loc_2016/BooksAll.2016.part16.utf8:210894623:900 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part16.utf8:210894623:900?format=raw |
LEADER: 00900nam a2200229 a 4500
001 85229890
003 DLC
005 19860508000000.0
008 851115s1983 nyua b 00010 eng
010 $a 85229890
050 0 $aHF5823$b.C5975 1983
082 0 $a659.1/11$219
100 10 $aCort, Stanton G.
245 10 $aEffective business-to-business frequency :$bnew management perspectives from the research literature /$cStanton G. Cort, David R. Lambert, Paula L. Garret.
260 0 $aNew York, NY (3 E. 54th St., New York 10022-3180) :$bAdvertising Research Foundation,$cc1983.
300 $a148 p. in various pagings :$bill. ;$c28 cm.
500 $a"An Advertising Research Foundation literature review"--Cover.
504 $aBibliography: p. [146]-[148]
650 0 $aAdvertising, Industrial.
650 0 $aAdvertising$xEffective frequency.
700 10 $aLambert, David R.
700 10 $aGarret, Paula L.