| Record ID | marc_loc_2016/BooksAll.2016.part15.utf8:140977540:808 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part15.utf8:140977540:808?format=raw |
LEADER: 00808cam a2200229 a 4500
001 84046068
003 DLC
005 19891207152613.1
008 850830c19861985nyua b 00000 eng
010 $a 84046068 //r89
020 $a0824067622 (alk. paper) :$c$40.00
040 $aDLC$cDLC$dDLC$dOCoLC
050 00 $aHF5826.5$b.D48 1986
082 00 $a659.13/0724$219
245 04 $aThe Development of media models in advertising :$ban anthology of classic articles /$cedited by C. Samuel Craig, Avijit Ghosh.
260 0 $aNew York :$bGarland Pub.,$c1986, c1985.
300 $a1 v. (various pagings) :$bill. ;$c24 cm.
440 4 $aThe History of advertising
504 $aIncludes bibliographies.
650 0 $aAdvertising media planning$xMathematical models.
700 10 $aCraig, C. Samuel.
700 10 $aGhosh, Avijit.