| Record ID | marc_loc_2016/BooksAll.2016.part15.utf8:122979388:685 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part15.utf8:122979388:685?format=raw |
LEADER: 00685cam a2200217 a 4500
001 84009385
003 DLC
005 19910408070459.8
008 840430s1984 ilua b 00000 eng
010 $a 84009385 //r912
020 $a0877571686 (pbk.)
040 $aDLC$cDLC$dDLC$dOCoLC
050 00 $aHF5415.2$b.M384 1984
082 00 $a658.8/3$219
245 00 $aMeasurement readings for marketing research /$ccompiled by J. Paul Peter, Michael L. Ray.
260 0 $aChicago, Ill. :$bAmerican Marketing Association,$c1984.
300 $avii, 374 p. :$bill. ;$c28 cm.
504 $aIncludes bibliographies.
650 0 $aMarketing research.
700 10 $aPeter, J. Paul.
700 10 $aRay, Michael L.