| Record ID | marc_loc_2016/BooksAll.2016.part14.utf8:190503731:699 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part14.utf8:190503731:699?format=raw |
LEADER: 00699cam a2200229 a 4500
001 83043117
003 DLC
005 20040517180223.0
008 841004s1984 ohua b 001 0 eng
010 $a 83043117
020 $a0675201039
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.H58 1984
082 00 $a658.8$219
100 1 $aHise, Richard T.
245 10 $aCases in marketing strategy /$cRichard T. Hise, Stephen W. McDaniel.
260 $aColumbus, Ohio :$bMerrill,$cc1984.
300 $axvii, 676 p. :$bill. ;$c26 cm.
504 $aIncludes bibliographies and index.
650 0 $aMarketing$xManagement$vCase studies.
700 1 $aMcDaniel, Stephen W.,$d1949-
740 0 $aMarketing strategy.