| Record ID | marc_loc_2016/BooksAll.2016.part13.utf8:162415176:630 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part13.utf8:162415176:630?format=raw |
LEADER: 00630cam a22001817a 4500
001 81181159
003 DLC
005 20040316105950.0
008 810914s1978 mau 000 0 eng
010 $a 81181159
040 $aDLC$cDLC$dDLC
050 00 $aMLCM 81/0984
100 1 $aFarris, Paul.
245 10 $aAdvertising intensity in consumer goods businesses :$ban empirical analysis /$cby Paul W. Farris.
260 $aCambridge, Mass. :$bMarketing Science Institute,$c1978.
300 $aiv, 31 p. ; ill. ; 28 cm.
490 1 $aReport / Marketing Science Institute ;$vno. 78-118
830 0 $aReport (Marketing Science Institute) ;$vno. 78-118.