| Record ID | marc_loc_2016/BooksAll.2016.part12.utf8:6251077:675 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part12.utf8:6251077:675?format=raw |
LEADER: 00675pam a2200229 i 4500
001 79017114
003 DLC
005 19800229000000.0
008 790622s1980 ohua b 00110 eng
010 $a 79017114
020 $a0882441973
050 0 $aHF5415.125$b.N53 1980
082 $a658.8
100 10 $aNickels, William G.
245 10 $aMarketing communication and promotion /$cWilliam G. Nickels.
250 $a2d ed.
260 0 $aColumbus, Ohio :$bGrid Pub.,$cc1980.
300 $ax, 528 p. :$bill. ;$c26 cm.
490 0 $aGrid series in marketing
504 $aIncludes bibliographical references and indexes.
650 0 $aCommunication in marketing.
650 0 $aMarketing.