| Record ID | marc_loc_2016/BooksAll.2016.part12.utf8:24909045:794 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part12.utf8:24909045:794?format=raw |
LEADER: 00794cam a2200229 i 4500
001 79090762
003 DLC
005 20070831142758.0
008 810107s1979 nyu b 000 0 eng
010 $a 79090762
040 $aDLC$cDLC$dDLC$dOCoLC
043 $an-us---
050 00 $aHF5826.5$b.N36
082 00 $a659.1/11$219
100 1 $aNaples, Michael J.
245 10 $aEffective frequency :$bthe relationship between frequency and advertising effectiveness /$cby Michael J. Naples.
260 $aNew York, N.Y. :$bAssociation of National Advertisers,$cc1979.
300 $avi, 140 p. :$bgraphs ;$c27 cm.
504 $aBibliography: p. 135-140.
650 0 $aAdvertising media planning$zUnited States.
650 0 $aAdvertising$xResearch.
650 0 $aAdvertising$xEffective frequency$zUnited States.