| Record ID | marc_loc_2016/BooksAll.2016.part12.utf8:174813833:755 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part12.utf8:174813833:755?format=raw |
LEADER: 00755nam a2200241 a 4500
001 80084593
003 DLC
005 19810717000000.0
008 810715s1981 ilua b 00110 eng
010 $a 80084593
020 $a0256025304
050 0 $aHF5415.2$b.B65 1981
082 0 $a658.8/3$219
100 10 $aBoyd, Harper W.
245 10 $aMarketing research :$btext and cases /$cHarper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
250 $a5th ed.
260 0 $aHomewood, Ill. :$bR.D. Irwin,$c1981.
300 $axiv, 693 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing research.
650 0 $aMarketing research$xCase studies.
700 10 $aWestfall, Ralph L.
700 10 $aStasch, Stanley F.