| Record ID | marc_loc_2016/BooksAll.2016.part10.utf8:8936303:693 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part10.utf8:8936303:693?format=raw |
LEADER: 00693cam a2200217 4500
001 76184118
003 DLC
005 19840605000000.0
008 720607s1972 nyua b 00110 eng
010 $a 76184118 //r84
020 $a0155551124
050 0 $aHF5415.13$b.B669
082 $a658.8
100 10 $aBoyd, Harper W.
245 00 $aMarketing management$c[by] Harper W. Boyd, Jr. [and] William F. Massy.
260 0 $aNew York,$bHarcourt Brace Jovanovich$c[1972]
300 $axii, 618 p.$billus.$c24 cm.
490 0 $aThe Harbrace series in business and economics
504 $aIncludes bibliographical references.
650 0 $aMarketing$xManagement.
700 10 $aMassy, William F.,$ejoint author.