MARC Record from Library of Congress

LEADER: 01108pam a2200289 i 4500
001 77018878
003 DLC
005 19780630000000.0
008 771219s1978 nyua b 10100 eng
010 $a 77018878
020 $a047107179X
050 0 $aHF5415$b.B424
082 $a658.8
245 00 $aBehavioral and management science in marketing /$cedited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.].
260 0 $aNew York :$bWiley,$cc1978.
300 $av, 273 p. :$bill. ;$c25 cm.
500 $a"A Ronald Press publication."
500 $aPapers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
504 $aIncludes bibliographies and index.
650 0 $aMarketing$xCongresses.
650 0 $aConsumers' preferences$xCongresses.
650 0 $aAdvertising$xCongresses.
650 0 $aNew products$xCongresses.
700 10 $aDavis, Harry L.
700 10 $aSilk, Alvin J.
700 10 $aCook, Victor J.
710 20 $aInstitute of Management Sciences.$bCollege on Marketing.