| Record ID | marc_loc_2016/BooksAll.2016.part09.utf8:35809092:738 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part09.utf8:35809092:738?format=raw |
LEADER: 00738cam a2200241 i 4500
001 75028535
003 DLC
005 20070602081836.0
008 760505s1976 ohua b 000 0 eng
010 $a 75028535
020 $a0882440918 :$c$8.95
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.S865
082 00 $a658.8/008
245 00 $aStrategic advertising decisions :$bselected readings /$cRonald D. Michman, Donald W. Jugenheimer.
260 $aColumbus, Ohio :$bGrid,$cc1976.
300 $axiii, 421 p. :$bill. ;$c23 cm.
490 0 $aGrid series in advertising and journalism
504 $aIncludes bibliographies.
650 0 $aAdvertising.
650 0 $aMarketing.
700 1 $aMichman, Ronald D.
700 1 $aJugenheimer, Donald W.